What are digital skills, and why are they important in the workplace?

What are Digital Skills

Digital skills refer to the abilities and knowledge needed to effectively use technology in both personal and professional settings. These skills improve employability, boost productivity, foster creativity, and enhance professional adaptability.

The growing significance of digital skills is becoming more evident. The World Economic Forum (WEF) predicts that by 2027, 42% of tasks will be automated due to advancements in AI and other emerging technologies. As a result, companies will require talent that can not only adapt to these innovations but also leverage digital skills to maximize their potential.

How are digital skills classified?

The International Telecommunications Union (ITU) defines digital skills at three levels:

Basic level: These fundamental skills enable users to perform simple tasks like using touchscreens, operating word processors, managing files, sending emails, completing online forms, and browsing the web.
Intermediate level: These skills involve the use of technologies for content creation, working with automated processes, and assessing technology.
Advanced level: This level encompasses specialized skills needed for IT-related work or similar fields, such as graphic design, multimedia development, and data analysis.

The most important digital skills demanded by companies

Although demand for skills is constantly changing and updating, here are some of the digital skills most required currently by companies:

Digital Marketing
Businesses seek professionals skilled in tools like Google Ads, with a strong understanding of SEO and content marketing principles to effectively promote their products and services online.
Data Analysis
This involves understanding the value of big data and being able to interpret key metrics such as website traffic and social media engagement to inform decision-making.
Digital Project Management
This skill focuses on the ability to plan and manage digital projects efficiently, ensuring that deadlines and goals are met successfully.
Communication and Digital Collaboration
A key digital skill is the ability to communicate clearly with supervisors, colleagues, and project teams. Effective communication also fosters better collaboration and teamwork.
Adaptability and Continuous Learning
In a rapidly changing digital landscape, companies need employees who can stay current with emerging technologies and trends, adapting as needed.
Artificial Intelligence
Professionals with AI expertise are in high demand, particularly those skilled in working with machine learning algorithms to automate processes, make data-driven decisions, and enhance personalization.

How to improve and develop digital skills for yourself and your team?

Improving digital skills requires dedication and a clear strategy. For individuals, it’s recommended to take online courses, apply what you’ve learned in real-world situations, and seek out mentors. Staying up-to-date with the latest technology trends is also essential.
For teams, start by assessing the specific needs of each member and developing a personalized growth plan. Ensure access to training resources and encourage collaboration to share knowledge. Foster a culture of continuous learning and regularly evaluate progress.
To make your training plan truly successful, Upskill Academy provide a wide range of courses and programs to help upskill professionals across various industries and roles.

Phillip Johnhera
October 12, 2024