Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers,...

Digital marketing and social media marketing are often interchanged when creating a marketing strategy. While digital and social media marketing is sometimes referred to as the same thing, they are two different aspects of a marketing...

If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for you. Digital marketers combine specific knowledge of online marketing techniques with their own...