In this 3-month Digital Marketing course, students will gain a comprehensive understanding
of the various digital marketing channels and techniques. The course covers topics such as
Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content
Marketing, Pay-per-Click (PPC) Advertising, and Analytics. Students will learn how to
develop and implement effective digital marketing strategies to drive traffic, generate leads,
and increase brand awareness.
What Will You Learn?
- Upon successful completion of the course, students will be able to:
- 1. Understand the fundamentals of digital marketing and its role in today's business
- 2. Develop a comprehensive digital marketing strategy, including setting objectives,
- defining target audiences, and selecting appropriate channels and tactics.
- 3. Implement best practices for Search Engine Optimization (SEO), including keyword
- research, on-page optimization, and link building.
- 4. Create and manage effective social media marketing campaigns on platforms such as
- Facebook, Instagram, Twitter, and LinkedIn.
- 5. Design and execute email marketing campaigns, utilizing segmentation,
- personalization, and automation techniques to maximize engagement and
- 6. Develop and manage content marketing strategies, including planning, creating, and
- distributing high-quality content that attracts and engages target audiences.
- 7. Implement Pay-per-Click (PPC) advertising campaigns on platforms like Google Ads
- and Facebook Ads, optimizing ad copy, targeting, and bidding strategies for
- maximum return on investment (ROI).
- 8. Analyse digital marketing performance using tools such as Google Analytics,
- identifying trends and opportunities for improvement
Introduction To Digital Marketing
What is Digital Marketing
The Revolution of technology in marketing