Digital Marketing – Nova Digital

About Course

In this 3-month Digital Marketing course, students will gain a comprehensive understanding
of the various digital marketing channels and techniques. The course covers topics such as
Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content
Marketing, Pay-per-Click (PPC) Advertising, and Analytics. Students will learn how to
develop and implement effective digital marketing strategies to drive traffic, generate leads,
and increase brand awareness.

Upon successful completion of the course, students will be able to:
1. Understand the fundamentals of digital marketing and its role in today's business
landscape.
2. Develop a comprehensive digital marketing strategy, including setting objectives,
defining target audiences, and selecting appropriate channels and tactics.
3. Implement best practices for Search Engine Optimization (SEO), including keyword
research, on-page optimization, and link building.
4. Create and manage effective social media marketing campaigns on platforms such as
Facebook, Instagram, Twitter, and LinkedIn.
5. Design and execute email marketing campaigns, utilizing segmentation,
personalization, and automation techniques to maximize engagement and
conversions.
6. Develop and manage content marketing strategies, including planning, creating, and
distributing high-quality content that attracts and engages target audiences.
7. Implement Pay-per-Click (PPC) advertising campaigns on platforms like Google Ads
and Facebook Ads, optimizing ad copy, targeting, and bidding strategies for
maximum return on investment (ROI).
8. Analyse digital marketing performance using tools such as Google Analytics,
identifying trends and opportunities for improvement

Course Content

Introduction To Digital Marketing
This topic will focus on the introductory stage of digital marketing , how it evolved from marketing & advertising through the age of the internet .

What is Digital Marketing
The Revolution of technology in marketing

Digital Transformation
To understand digital marketing there is a need to also understand digital transformation , it helps you see and get an insight on how marketing transformed from the industrial revolution along with the internet of things.

Traditional Marketing
A digital marketer needs to be a marketer first , you need to understand traditional marketing methods , public relations and advertising before you go digital .

Digital Marketing Channels
Here we take a look to see the channels used to exercute digital marketing . We study an analyze various channels of Digital marketing and which industry each channel fits into .

Digital Marketing Tools
Here we take a look at what tools can be used in digital marketing , how best to exercute the digital marketing strategy with the tools at our disposal .

Digital Marketing Strategy
We take a deep dive into understanding how to create , an applicable digital marketing strategy . How to predict results and analyse the customer feedback.

About Course

What Will You Learn?

Course Content

Introduction To Digital Marketing This topic will focus on the introductory stage of digital marketing , how it evolved from marketing & advertising through the age of the internet .

What is Digital Marketing

The Revolution of technology in marketing

Digital Transformation To understand digital marketing there is a need to also understand digital transformation , it helps you see and get an insight on how marketing transformed from the industrial revolution along with the internet of things.

Traditional Marketing A digital marketer needs to be a marketer first , you need to understand traditional marketing methods , public relations and advertising before you go digital .

Digital Marketing Channels Here we take a look to see the channels used to exercute digital marketing . We study an analyze various channels of Digital marketing and which industry each channel fits into .