Digital Marketing
Master the future of marketing with Artificial Intelligence. This course explores AI-driven tools for content creation, customer targeting, campaign automation, chatbots, and data-driven decision-making. Learn how to boost engagement, optimize ads, and deliver personalized customer experiences that drive growth in the digital marketplace.
About Course
Unlock the power of digital marketing with our comprehensive course designed to equip you with the skills and knowledge needed to excel in the digital landscape.
What I will learn?
- Understand traditional vs digital marketing fundamentals
- Identify the strengths and limitations of both marketing approaches
- Build a complete brand identity using AI tools
- Use major digital marketing channels (SEO, social media, email, PPC)
- Use AI tools to create content, ads, captions, and strategies
- Develop a full digital marketing strategy & content plan
- Analyze marketing performance using digital tools
- Apply digital marketing principles to real-world case studies
- Use AI to increase productivity, creativity, and ROI
Course Curriculum
Module 1 Understanding Digital Marketing
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Introduction To Digital Marketing
01:34 -
Digital Marketing Fundermentals
05:45 -
Traditional Marketing
09:27 -
Pros & Cons of traditional Marketing
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Understanding Traditional Marketing
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What is Digital Marketing?
04:35 -
Pros & Cons of Digital Marketing
07:59 -
Understanding Digital Marketing
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Brand Identity
20:20 -
Understanding Brand Identity
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Digital Marketing Channels
09:46 -
Understanding Digital marketing channels
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Digital Marketing Tools
02:44 -
Understanding Digital Marketing Tools
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Digital Marketing Strategy
03:56 -
Understanding a digital marketing Strategy
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Content Plan & Calendar
04:31 -
Understanding a content plan
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Company Profile Design
Module 2 Practical Case Studies in Digital Marketing
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Understanding the Industries
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Understanding the Ideal Customer ( Dream Buyer )
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How to Identify the Ideal Customer
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Demographics , Level of Income & Phycographics
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Content Planning, & Creation ( Canva )
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Reporting & Data Analytics
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Understanding KPIs ( Key Performance Indicators )
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Digital Marketing Case Study
Module 3 Practical Projects in Digital Marketing
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Project 1 ( Case Study ) : Health & Medical Industry
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Project 2 ( Case Study ) : Real Estate Industry
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Project 3 ( Case Study ) : Legal & Compliance Industry
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Project 4 ( Case Study ) : Construction & Enginearing Industry
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Project 5 ( Case Study ) : Manufacturing & Production Industry
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Project 6 ( Case Study ) : Mining Industry
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Project 7 ( Case Study ) : Agriculture & Enviromental Industry
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Project 8 ( Case Study ) : Retail Industry
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Project 9 ( Case Study ) : Energy Industry
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Project 10 ( Case Study ) : Retail Industry
Module 4 Digital Marketing Channels & Tools Application
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Social Media Marketing
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM) / Paid Ads
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Content Marketing
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Email Marketing
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Affiliate Marketing
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Influencer Marketing
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Website / Blog Marketing
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Video Marketing
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Mobile Marketing
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Display Advertising
Module 5 Ai Tools In Digital Marketing
$59.99
$80.00
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LevelIntermediate
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Total Enrolled79
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Duration50 hours 45 minutes
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Last UpdatedApril 19, 2026
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CertificateCertificate of completion
Hi, Welcome back!
Material Includes
- Downloadable PDF lesson notes
- Presentation slides
- Worksheets + templates
- 30-day content plan template
- Marketing plan & strategy template
- Brand identity kit template
- Social media calendar templates
- AI prompt library for marketing
- AI brand identity generator templates
- AI copywriting templates
- AI SEO keyword prompts
- AI ad creation prompts
- AI analytics review templates
Requirements
- Basic computer skills
- A smartphone or laptop
- Stable internet access
- No prior marketing experience required
- Free accounts for AI tools (ChatGPT, Canva AI, etc.)
- Optional: Facebook Page, Google Account for ads practic
Target Audience
- Beginners in digital marketing
- Entrepreneurs and small business owners
- Social media managers
- Marketing teams & interns
- Freelancers and remote workers
- Students looking to enter marketing
- Anyone wanting to use AI for marketing efficiency
