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🎨 Logo Design Case Study Assignment

  • Marketing Technologies (MarTech)🚀

    🎨 Logo Design Case Study Assignment

    Posted by Jonherah Phillip on February 23, 2026 at 6:44 pm

    🏢 Client Name: Green Harvest Organics 📌 Business Background

    Green Harvest Organics is a startup organic grocery store located in an urban area. They sell fresh organic vegetables, fruits, natural juices, and eco-friendly products. Their target market is:

  • Young professionals (25–40 years)

  • Health-conscious families

  • Fitness enthusiasts

  • Eco-conscious consumers

    • The brand wants to appear:

  • Fresh

  • Natural

  • Trustworthy

  • Modern

  • Eco-friendly

    • They plan to use the logo on:

  • Store signage

  • Social media

  • Packaging (paper bags, juice bottles)

  • Website

  • Staff uniforms

    • 🎯 Assignment Brief

    Students are required to design three different logo types for Green Harvest Organics:

    1️⃣ Text Logo (Wordmark)

  • Use only typography.

  • No icons or symbols.

  • Focus on font style, spacing, and color.

  • Must reflect freshness and eco-friendliness.

    • 👉 Deliverable:

  • Black & white version

  • Full-color version

  • Font name used

  • Short explanation of design choice (3–5 sentences)

    • 2️⃣ Icon Logo (Symbol Only)

  • Create a standalone symbol.

  • No business name included.

  • The icon must represent organic farming, health, or nature.

  • It should be recognizable even in small sizes.

    • 👉 Deliverable:

  • Icon in black & white

  • Icon in color

  • Explanation of concept (3–5 sentences)

    • 3️⃣ Combination Logo (Icon + Text)

  • Combine the icon and business name.

  • Layout options: horizontal or stacked.

  • Must look professional and balanced.

  • Should work on packaging and social media profile pictures.

    • 👉 Deliverable:

  • Full-color version

  • Black & white version

  • Mockup on a paper bag or storefront

  • 3–5 sentence explanation

    • 📋 Design Requirements

  • Use a maximum of 2–3 colors

  • Ensure scalability (works small & large)

  • Use vector format (AI, SVG, or EPS)

  • Submit JPG/PNG preview + editable source file

    • Defiance (2)
    Defiance
Jonherah Phillip replied 2 months, 1 week ago 1 Member · 0 Replies
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