Digital Marketing

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About Course

In this 3-month Digital Marketing course, students will gain a comprehensive understanding
of the various digital marketing channels and techniques. The course covers topics such as
Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content
Marketing, Pay-per-Click (PPC) Advertising, and Analytics. Students will learn how to
develop and implement effective digital marketing strategies to drive traffic, generate leads,
and increase brand awareness.

What Will You Learn?

  • Upon successful completion of the course, students will be able to:
  • 1. Understand the fundamentals of digital marketing and its role in today's business
  • landscape.
  • 2. Develop a comprehensive digital marketing strategy, including setting objectives,
  • defining target audiences, and selecting appropriate channels and tactics.
  • 3. Implement best practices for Search Engine Optimization (SEO), including keyword
  • research, on-page optimization, and link building.
  • 4. Create and manage effective social media marketing campaigns on platforms such as
  • Facebook, Instagram, Twitter, and LinkedIn.
  • 5. Design and execute email marketing campaigns, utilizing segmentation,
  • personalization, and automation techniques to maximize engagement and
  • conversions.
  • 6. Develop and manage content marketing strategies, including planning, creating, and
  • distributing high-quality content that attracts and engages target audiences.
  • 7. Implement Pay-per-Click (PPC) advertising campaigns on platforms like Google Ads
  • and Facebook Ads, optimizing ad copy, targeting, and bidding strategies for
  • maximum return on investment (ROI).
  • 8. Analyse digital marketing performance using tools such as Google Analytics,
  • identifying trends and opportunities for improvement

Course Content

Introduction To Digital Marketing
This topic will focus on the introductory stage of digital marketing , how it evolved from marketing & advertising through the age of the internet .

  • What is Digital Marketing
  • The Revolution of technology in marketing
  • Understanding Digital Marketing

Digital Transformation
To understand digital marketing there is a need to also understand digital transformation , it helps you see and get an insight on how marketing transformed from the industrial revolution along with the internet of things.

Traditional Marketing
A digital marketer needs to be a marketer first , you need to understand traditional marketing methods , public relations and advertising before you go digital .

Digital Marketing Channels
Here we take a look to see the channels used to exercute digital marketing . We study an analyze various channels of Digital marketing and which industry each channel fits into .

Digital Marketing Tools
Here we take a look at what tools can be used in digital marketing , how best to exercute the digital marketing strategy with the tools at our disposal .

Digital Marketing Strategy
We take a deep dive into understanding how to create , an applicable digital marketing strategy . How to predict results and analyse the customer feedback.

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