Up skill your career with Digital Marketing
Upon successful completion of this course, students will be able to:
Digital Marketing Course
This 3-month Graphic Design course aims to provide students with a comprehensive understanding of design principles, visual communication, and various design tools and techniques. The course will cover areas such as typography, color theory, layout design, and digital illustration. Students will also gain hands-on experience using industry-standard software like Adobe Illustrator, Photoshop.
Upon successful completion of the course, students will be able to:
1. Understand the fundamentals of digital marketing and its role in today’s business landscape.
2. Develop a comprehensive digital marketing strategy, including setting objectives, defining target audiences, and selecting appropriate channels and tactics.
3. Implement best practices for Search Engine Optimization (SEO), including keyword research, on-page optimization, and link building.
4. Create and manage effective social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
5. Design and execute email marketing campaigns, utilizing segmentation, personalization, and automation techniques to maximize engagement and conversions.
6. Develop and manage content marketing strategies, including planning, creating, and distributing high-quality content that attracts and engages target audiences.
7. Implement Pay-per-Click (PPC) advertising campaigns on platforms like Google Ads and Facebook Ads, optimizing ad copy, targeting, and bidding strategies for maximum return on investment (ROI).
8. Analyze digital marketing performance using tools such as Google Analytics, identifying trends and opportunities for improvement.