Social media management is the ongoing process of managing your online presence on social media platforms. Social media managers will create and schedule content, analyze social media audiences, monitor campaign results, launch social media ads, and more.
What is a social media manager? What do they do?
A social media manager is responsible for overseeing and maintaining a company’s social media presence across various platforms. This involves developing and implementing strategies that increase audience engagement, followers, and improving overall brand awareness.
Social media managers wear a lot of different hats. Their duties can range anywhere from content creation to customer service. Day-to-day, though, you can usually find social media managers doing tasks like:
- Creating, managing, and publishing content across platforms
- Launching and managing paid social ad campaigns
- Monitoring and responding to brand mentions, comments, and direct messages (DMs)
- Monitoring social media analytics
- Reporting results and analytics to company stakeholders and decision-makers.
Why is an effective social media management process important?
So now that you know the answer to the question, “What is social media management,” let’s dive into why it’s important.
Here are some key benefits of social media marketing management:
- Cost-effective
- Boosts brand awareness
- Reach users at critical points in the buying journey
- Drive more revenue
Cost-effective
No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even social media advertising offers a profitable channel for reaching your audience and building an online following.
Boosts brand awareness
Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.
Reach users at critical points in the buying journey
With so many different types of social media marketing, you’ll have access to tons of strategies to reach your audience. Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people rely on social media to help guide their purchasing decisions.
Drive more revenue
Marketers and business owners alike agree on the performance of social media marketing and advertising. In fact, 86% of industry professionals say social media has helped them increase brand exposure! Via social media, companies can use this increased exposure to generate valuable leads and sales.