Digital Marketing

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers, and prospects to find content that is relevant and timely. Startups and B2B often aren’t even sure where to …

Content Marketing Challenges and how to overcome them. Read More »

Digital marketing and social media marketing are often interchanged when creating a marketing strategy. While digital and social media marketing is sometimes referred to as the same thing, they are two different aspects of a marketing plan. The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of …

Social Media and Digital Marketing. Read More »

If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for you. Digital marketers combine specific knowledge of online marketing techniques with their own creative skills to deliver profitable digital marketing campaigns for themselves, their clients, or their employers. Digital marketers can be …

Benefits of being a Digital Marketer. Read More »

The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?”  Great question. I asked a variety of female-identifying search marketers – from …

WAYS TO SUPPORT WOMEN IN SEO Read More »

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component of their marketing success. Little do they realize that many successful brands have effective branding, as branding provides businesses with numerous benefits such as having a strong …

Effective Branding Tips Read More »

We have outlined some digital marketing trends, importance, and strategies in our previous articles. Now we take an in-depth look at what digital marketing is and share some tips. There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. The …

DIGITAL MARKETING TIPS. Read More »

Promoting products and services, generating leads, driving sales, and improving brand image using various marketing tools and techniques are what define the life of a marketer. The role of marketing as a professional is challenging and full of responsibilities but at the same time, it is fun and exciting too. What is a marketing tool? …

tools to make you smarter as a marketer. Read More »

Digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into high-value collateral, and then advertising them to a specific audience. Web pages, blogs, infographics, movies, and social media postings are all examples of digital content, the marketing …

SKILLS YOU NEED TO BECOME A SUCCESSFUL ONLINE CONTENT CREATOR. Read More »

Social media, when optimized properly, continues to be the biggest way for brands to build social proof, get more customers and make more sales. Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of …

How Social Media Marketing Can Boost Your Sales Read More »