If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for you.
Digital marketers combine specific knowledge of online marketing techniques with their own creative skills to deliver profitable digital marketing campaigns for themselves, their clients, or their employers. Digital marketers can be generalists, or they can specialize in specific channels like social media, email, organic search, paid search, or content marketing.
To help you envision yourself in a digital marketing career, we’ve put together this list of the top ten benefits of a digital marketing career.
What is Digital Marketing?
Digital Marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message.
Businesses leverage various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and more to promote their brand to their potential consumers or to retain their customers.
Along with businesses, even students or freshers can benefit from digital marketing. There is no educational background required to start your digital marketing career. With the correct training and skills, anyone can become a digital marketing expert.
The Future & Scope of Digital Marketing
When we talk about the scope of digital marketing for businesses, it is extremely motivating. Digital marketing has allowed businesses to start allocating their marketing resources to the right set of people through the right channels.
This ensures the optimum use of resources and higher conversion rates. Thus, it has become a very integral part of all kinds of businesses today.
And especially since the covid-19 pandemic, Digital marketing has now turned into a necessity. Ideally, it is one of the most effective ways to reach your target market while they’re stuck at home and spending a lot of time on the Internet.
Consequently, this has given a boost to the scope of digital marketing careers. To run smoothly, companies need digital marketing professionals and experts and thus, the job market is growing tremendously.
The biggest contributor to the bright scope of digital marketing is naturally the benefits they offer. In this blog, we have covered the top benefits of digital marketing such as:
1. Reaching a Global Audience but Marketing to a Niche Audience
One of the biggest advantages of digital marketing is that it has removed all sorts of geographical barriers.
You can open your doors to foreign countries and offer your services to customers living miles away. You can market to them with just a click and create awareness among people who otherwise had no chance of knowing about your existence.
We do know that considering a global audience is a very huge number. Here’s where Niche targeting helps us.
Niche targeting means reaching out only to those people who fit your criteria. This can be done with the help of digital marketing. When you advertise on digital platforms, you can filter out the audience as per the qualities that match your target audience and then run ads.
For example, you can filter the location as India, then further filter them as women between the age group of 25-40 and then further go on to filter them as women who are working.
That is how detailed targeting can get and even further. Thus, is the most desirable benefit of digital marketing.
2. Increased ROI
We consider this as the biggest benefit of digital marketing. In the end, all business activities boil down to the money they require. With the extensive reach offered by digital marketing, the costs are comparatively affordable and not a burden. The investment in digital marketing is significantly lesser than in traditional marketing, sometimes even 0.
Hence, the ROI on digital marketing efforts is considerably higher than traditional marketing. This also allows small-scale businesses and start-ups to make optimum use of digital marketing without causing very heavy stress on their budgets.
3. Trackable & Measurable Results
In our opinion, any company strategy is a waste of time if you cannot measure your performance. This basically means making efforts for the blind.
Compiling a strong strategy and implementing it is just half the battle. Tracking your performance, measuring your success/failure, and taking corrective steps is the ultimate goal.
With platforms like Google Analytics and Google Search Console, you can track the performance of your digital marketing campaigns end-to-end.
That’s how you decide what works best for you and continue those strategies.
4. Improved Conversion Rates
As we saw above, with the help of tracking the performance, we can assess where our maximum sales come in from and accordingly target consumers.
Thus, it simply means higher conversion rates as we invest where we are in demand.
In traditional marketing, it is difficult to impossible to find out where the lead got converted from and thus you may be wasting your time on the wrong leads.
But with digital marketing, this can be solved by targeting a similar audience that had the maximum leads converted.
5. Interactive Marketing
Digital Marketing is all about two-way interaction. Brands interact with their target audience to portray their uniqueness through various digital marketing campaigns. In turn, customers interact, engage, and put forward their interest in that particular brand. Such a benefit of digital marketing is rarely visible in traditional methods. Both brands and customers are aware of their interaction with each other.
No potential brand can know the accurate amount of eyes that their billboard has attracted and if so, how many are actually interested in their product/service. Likewise, customers with a short attention span rarely keep note of the details on a billboard and enquire about the brand later.
6. A bright future in the workplace
Digital marketers will also have a promising future. Digital marketing services will be in high demand within a few years, and this trend is expected to continue for decades to come.
In reality, digital marketing is the future since traditional marketing methods are no longer effective. Adverts on display and other internet advertising services will become more popular in the future as people shift their focus away from print media.
7. Better Customer Experience
Winning a customer’s loyalty is the ultimate win for a company. They are the best marketers for your business. With digital mediums, reaching out to customers who are interested or have complaints about your brand is easier.
For those who are interested in your product/service or have enquired about it, you can use remarketing techniques or provide them coupon codes to convert them into sales.
Also, brands use chatbots to engage with interested customers 24/7 and answer basic questions to ensure that they don’t shift to your competitors in your absence.
On the other hand, when a customer has complaints about your brand, you have the chance to showcase your sympathy with the customers and also push forward a brand message that ‘Customers are the Primary Focus’. Other than that, it shows that the brand is sensitive to the current scenarios and believes in apologizing whenever they commit a blunder.
All of this, holistically, helps customers build a good reputation for the brand within their psychology which in the long run will convert into repeated sales.
8. No Specific Background Education is Required
If you wish to learn digital marketing, you can go ahead and pursue it without worrying about your educational background. Your academic background holds little or no importance.
Yes, it might be slightly easier for a marketing student or professional to grasp the principles of digital marketing, but it does not mean it would be a challenge to others. If you’re really keen on learning digital marketing, all you have to do is apply yourself and think out of the box.
9. Outrageous Demand for Digital Marketers
Every business is shifting its advertising dollars from conventional marketing methods to digital marketing methods. As a result, companies are on the lookout for digital marketers to help them survive in the market.
With the demand outstripping the supply of digital marketers, companies are remunerating them generously.
10. High-Paying Jobs
As we mentioned earlier, digital marketers are in high demand and the supply is low. Keeping this in mind, we all know what happens when the supply of something is low, its value increases.
Thus, when you apply for a job as a digital marketer you can negotiate your remuneration and expect a high salary.